Top Ways to Boost your Brand Awareness through PPC Advertising

 What is PPC Marketing

PPC Marketing: It is a marketing strategy in which advertisers pay a fee each time one of their ads is being clicked by users. Google Adword is the best platform for the PPC advertising systems & with their help, we can drive more & instant traffic to our website. For example, if we pay $4 for a click then we can expect the click results of about $400. Conducting PPC campaigns through Google AdWords is very valuable because Google is the most popular search engine & can deliver the most clicks & impressions to your ads. It is mostly used for generating leads & traffic for businesses. It will help us to build brand recognition & sustain loyal customers. Brand recognition will build trust between your brand & the customers. 

Elements for PPC Campaigns:

1. Keyword: You must include a relevant keyword list
2. Landing page quality: You must include a catchy landing page with an attractive call-to-action button to drive the attention of your customers.
3. Unique text or content to get more clicks from the user's side
4. CPM
5. CPC
6. Ad Extension
7. Types of PPC Ads
8. Ad Rank
9. Budget & Bids
10. Targeting
11. Conversion
12. Quality Score

Benefits of PPC advertising 

• PPC drives immediate results: It means with the help of PPC advertising we can drive more traffic to our website immediately as compared to SEO strategy. SEO takes more time to show results in SERP but through PPC marketing we can get immediate results & can increase our sales.

• Website Traffic: It will automatically boost the website traffic in less time. People who are clicking your ads will go directly to your website & can take some action which results in boosting your website traffic.
• Measurable: It is measurable. It means we can measure our PPC campaigns easily. we can track which particular advertisements, keywords & ad placements are driving the most return.

• Independent on SEO: It is not dependent upon the Google Algorithm changing factors & any SEO factors. your success is not dependent upon the Google algorithm modification factors rather this our success is dependent on the quality of the ad & the amount of money which we have spent to run our campaign.

• Sales: It can drive more offline sales. your customers who have seen your ads can come to your physical store to buy the product or services.

• It is an extremely target strategy: It means we can target up to 100 keywords at the same time according to our customer interests & online behaviors. 
• Customer attribution: It increases the customer attribution rate. It is the no of times our customers viewed the brand & shown interest within them. The more times they will interact with our brand the more loyal they will become to us.
• Competition: All our competitors are using the platform of PPC marketing strategy to grow their brand. we need to integrate our minds to implement the concept of PPC strategy to retain our brand equity.

• It is a controlled process: It means we can easily control our budget by increasing the budget & decreasing the budget.
• Cost-effective: we need to pay a fee when someone clicks on our ads. 
• High Return on Investment: 75% of brands are using PPC campaigns to build their brand equity with a high return on investment. It was playing a significant role in contributing the business growth & sales.

• Retargeting: Retargeting your potential customers through PPC advertising is also a great way to generate more revenue for the organization.
• Improved Brand Recognition: with the help of PPC marketing we can increase brand recognition in an effective way. 
• It ads multi-layered targeting option: It means we can target our potential customers according to their different locations, interests, & ages. 
• Smart retargeting: PPC advertising allows us to set smart retargeting to again retarget our past customers who were not converted or not taken any action.