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Showing posts from January, 2022

How to grow your online business with marketing mix model?

  What is Marketing Mix? Marketing Mix: It is a set of marketing tactics that are used to promote products or services in the market. It is all about positioning the product in the right place, at the right price & at right time. Different types of marketing strategies are used to achieve the organization's objective. It is very difficult for small businesses & senior managers to establish the right strategies & target the right audience while dealing with new projects & clients. Although it is not difficult to know the perception of our clients and what they expect from our side. we are still reeling under the loops of ignorance due to a lack of appropriate & determined strategies which can drive more profit for our organization. A good marketing mix contains different strategies that allow all the business owners to target their potential customers at the right time in the right place. your marketing mix is a significant part of your brand equity & it pla

Top Ways to Boost your Brand Awareness through PPC Advertising

  What is PPC Marketing PPC Marketing: It is a marketing strategy in which advertisers pay a fee each time one of their ads is being clicked by users. Google Adword is the best platform for the PPC advertising systems & with their help, we can drive more & instant traffic to our website. For example, if we pay $4 for a click then we can expect the click results of about $400. Conducting PPC campaigns through Google AdWords is very valuable because Google is the most popular search engine & can deliver the most clicks & impressions to your ads. It is mostly used for generating leads & traffic for businesses. It will help us to build brand recognition & sustain loyal customers. Brand recognition will build trust between your brand & the customers.  Elements for PPC Campaigns: Keyword: You must include a relevant keyword list Landing page quality: You must include a catchy landing page with an attractive call-to-action button to drive the attention of your cus

Tips to Promote Your Blog and Increase Traffic

Businesses often struggle to get readership for their blogs. They do not know how to promote their content in the right way. After all, it takes some time to gain the reader's confidence and build an audience. In this blog, we will talk about increasing traffic to your website,  and learn how to gain readership and build an audience. To put it simply, creating valuable and attractive content is the key to increasing blog traffic. You have often heard “content is king”, meaning you have to post better quality content. It is not always about quality,  but, it is about being more strategic with your digital marketing practices. Use Social Media Most bloggers forget to share their blogs more than once on all social media channels. When starting out, most bloggers do not know the mistakes they make when writing content. They should re-promote their content on all social media channels. Sharing content becomes important after a while. No one will see blogs on tweeter after 15 minutes. S