Tips to Promote Your Blog and Increase Traffic

Businesses often struggle to get readership for their blogs. They do not know how to promote their content in the right way. After all, it takes some time to gain the reader's confidence and build an audience. In this blog, we will talk about increasing traffic to your website,  and learn how to gain readership and build an audience.

To put it simply, creating valuable and attractive content is the key to increasing blog traffic. You have often heard “content is king”, meaning you have to post better quality content. It is not always about quality,  but, it is about being more strategic with your digital marketing practices.

Use Social Media

Most bloggers forget to share their blogs more than once on all social media channels. When starting out, most bloggers do not know the mistakes they make when writing content. They should re-promote their content on all social media channels. Sharing content becomes important after a while. No one will see blogs on tweeter after 15 minutes. So you have to re-post your blog on other platforms too.

Useful content is the kind that meets a specific need and for that, you need to know what your audience loves. Content also comes in different categories, from cool to funny to informative. But most importantly presentation matters a lot. Here are some ideas worth sharing to use for social media marketing.

Facebook - Start the first post as a gallery of images and the second post with a direct link. You can experiment and find out what else can work for future posts.

Twitter - Create 5 to 6 tweets about the article, followed by the article title and rewording title.

Pinterest - After pinning all the images, you should re-post them to drive more engagement and build your brand.

Instagram - Instagram- If your followers are growing, republish images to help the audience view them. Also, you can - go a step further by putting the link in the bio.

Eye-Catching Titles

As a writer, it is your responsibility to write eye-catching write-ups to create awesome headlines. Your headline plays an essential role when catching the attention of your viewers. The headline can get visitors to your site and capture their interest quickly.

Some even focus headline-only than the actual post. Busy audiences read the headline to understand the story. Bloggers cannot have a great piece of content hiding behind a shabby headline. So, you cannot rely on headlines that won’t do justice to a great piece of writing and promote your blog post.

Even if you are writing about the same topic twice or thrice, experiment with a different headline to see what works in the best way.

Use keywords

Placing keywords in your blog helps drive traffic to your website. Placing keywords strategically is essential to drive traffic from a search engine optimization perspective. Search engine optimization can help when implemented properly. It can get targeted traffic from Google and help users get the information they search on the internet.

Add Links

When you mention the product and service of the company, it is vital to include a link to that company’s page to get backlinks. Google not only likes linking on your page but also notices a post with an external link. It makes it easy for readers to find your blog on the internet. They can get the information they have been looking for all this while.

Add Videos

This tactic is a pretty time taking exercise, but at the same time, extremely result-oriented practice. If you have written a blog on a topic with a step-by-step guide, by incorporating images and video you can move a step ahead with your content marketing tactics. By creating content alongside videos, you can take things to a whole new level. So, try to capitalize on it.

Conclusion

Remember, before blogging, learn how to market your content. To effectively attract traffic to your website, you need to adopt these tactics. If you want to make a tremendous impact on your business to make an impression on your clients alike, contact us today.