Top Digital Marketing Trends in 2022

 Digital Marketing Trending Topics in 2022

If you want to build a Brand then Digital Marketing is the best marketing strategy to grow your business within a short period rather than using the traditional marketing approach. Global Digital Marketing has generated $305billion in 2020 & it is expected that it will touch the value of $786.2 billion by 2026. The United States is estimated at $155.4 billion in 2021 & China is forecasted to reach $255 billion by 2026.

Developed nations like the United States of America, China, Japan, Europe & Russia are using Digital Advertising & advanced marketing Strategies to increase their revenues.

Advantages of Digital Marketing:

• Global Reach: We can target our Potential Customers across the World.
• Cost-effective: We can Start our new Startup at a very low cost. No huge capital investment is necessary to initiate our business.
• Brand awareness: We can Increase our Brand Value & build a Cordial Relationship with our Potential Customers.
• Trackable & measurable: It means we can measure our Marketing Campaigns & can know where to focus more to increase our website traffic & generate leads.
• Engagement: With the help of Content Marketing we can share our valuable & relevant Content with our Potential Customers. It will engage them which is our main priority to build a relationship with the Clients. For example, with the help of Infographics & YouTube Videos, we can engage more with our Customers.
• Niche Strategy: It means we can target our Customers according to location, age, & location.
• Conversion Rates: As we saw above, with the help of Google Analytics we can track the performance of our marketing campaigns & can do the deep analysis to improve the results for a better ROI.
• PPC Campaigns: It provides instant Traffic to our Website. It is used to offer multi-layered targeting options. With this help, we can drive more traffic & generate more leads.
•  Retargeting: It means that we can target our loyal Potential Customers by using the Retargeting Marketing Strategy.

Trending Topics in Marketing 

• Artificial Intelligence in Digital marketing: JP Morgan and Chase have adopted an AI-powered content writing assistant called Persuado. 
• Voice Search Optimization: Google has claimed that it has achieved 95% accuracy through Voice Search Results.
• Augmented Reality: Augmented Reality is being used to improve the customer experience & increase sales which will ultimately improve the ROI of the organization. 
• AI-Based Chatbots: Chatbots will help us to solve the queries of the Customers & is available for 24hrs.
• Automated Email Marketing Campaigns: It will help us to send automated email Campaigns to our wider Potential customers based on triggers & scheduled time.
• YouTube Shorts: By using YouTube shorts Strategy we can increase our Subscribers & Views.
• Video Marketing: There are various Advantages of Video Marketing:

1. 75% of businesses have said they have improved their Conversion rate through Videos
2. Video Content will drive more traffic rather than simple content

• WhatsApp Marketing: Presently there are 2 billion Whatsapp users across the world. It was downloaded 13million times in April 2021.
• Hyper-Local SEO: We need to create an account on Google My Business to rank better in SERP.
• Quora Marketing: It is the best Question & Answers Platform where we can ask questions or can Post our ads related to our Products or Services.
• Progressive Web Apps: The Main Advantages of Progressive Web application are:

1. It has 36% more Conversion rates than native apps
2. 50% higher Customer engagement
3. It is cost-effective