Running a hotel business in one of the most populated countries of the world is not easy. There is no shortage of hotels and restaurants; you’ll find one in every corner. However, if you wish to leave a mark, you need to have an active online presence.
Today, we live in a tech-savvy internet-obsessed world. People these days look for your brand online first and then decide whether or not they should make a booking. So, working on your web presence is an absolute must.
In this blog, we will
discuss some of the best SEO tips that will help you overtake your competitors.
So, here’s a full-proof list given by some of the most experienced
professionals of our search engine optimisation company.
1. Focus on your Hotel’s Location
Your hotel’s location is everything. It is important that you emphasize it as much as possible. This is because when people search for a hotel online, they include a specific location along with it.
For that, you need to
claim your Google Listing and have your business listed on accredited business
listing websites with proper details like address, contact number and
amenities.
2.
Make sure you have a Keyword-Rich Website
By keyword-rich, we do not mean a keyword-stuffed website. Most people and even experts use this trick but we don’t. You ask why? Because it does not work anymore. Your website should have high-quality content with relevant keywords that describe your hotel.
The content should be relatable yet impressive enough to intrigue potential clients. It should provide them with the information that they’re looking for along with easy navigation to move from one page to another.
Meta Title and description is the first thing that your customers see when they search for your hotel on a search engine. They should be short, crisp, and easy to understand so they click on it and land on your website.
Remember, each page on the website should have a different meta title and description. Also, if you have multiple pages, be sure to include heading tags such as H1, H2, H3, etc. Try using keywords in the titles, descriptions, or headings. You don’t have to use the exact keywords; you can make changes to them in order to make them readable.
If you’re not sure how to
do it - take help from a freelancer offering search engine optimization services or a full-fledged agency.
4.
Internal Linking is the Key
Many people tend to ignore the value of internet linking. It is an incredible SEO trick that allows a visitor to visit different pages of your website. Even Google prioritizes websites that have a good internal linking structure as that is the best way to guide a visitor on what you offer.
But this does not mean that you place random links here and there. Just search for some examples on YouTube or take a professional’s help.
Your website speed plays a huge role in deciding the rank it holds on search engines. When a user clicks on a search result, they expect the site to open within two or three seconds. Yes, our audience is impatient and you need to make sure your website passes the speed test. To ensure the same, we suggest:
● Use
of high quality yet small-sized images
● Fixing
of broken links
● Less
use of elements
Again, these are not things that you can
handle by yourself. You will require taking help from an expert who knows what
it takes to improve a website’s speed.
Give people a reason to
come back to your website. Update them with the latest events, offers, and news
with a blog section. Posting blogs on a regular basis boosts your credibility
by leaps and bounds.
Instagram, Facebook and Twitter is generally the best platform to interact with your audience. Here, you can get their feedback directly, reply to their queries or offer proper solutions to their problems.
Pro Tip - Link these platforms with your website and encourage them to visit your website to attain discounts and offers.
***
Want to know more such
tips and tricks for your hotel business? Contact us or any other search engine optimization agency near you. Let the experts analyze your goals and provide
you with an effective action plan that helps you reach new heights.
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