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Search Engine Optimization Services: Why You Need Them

When it comes to search traffic, Google leads the race with over sixty percent searches across the globe. Add to that the search traffic of other popular search engines like Bing and Yahoo, and this percentage increases to seventy. 

Also worth noting is that if you own a website that ranks at number one on Google, then the chances of customers clicking on your website to find the products, services or other related information rises substantially. 


For instance, if a hundred users type a relevant phrase on Google and your website holds the first rank in the search results that show up, then there is a strong chance that at least two fifths of the users will click on your website first. That’s a big number for a comparatively negligible amount of money, and it is all thanks to search engine optimization services. 



Advantages of Search Engine Optimization Services


Even though search engine optimization is time-consuming and takes some effort, it brings long-term results and has some undeniable benefits. In this blog, we will discuss its main benefits as well as some of its types. First, here are some of its advantages -  


  • It can turn into one of the biggest sources of web traffic for your website. 

  • It gives the website owner a significant Return on Investment or RoI along with an increased number of conversions.

  • Search engine optimization services come with long-term advantages that are great if you require a solution that takes care of your website in the future as well, like dynamic website design. 

  • It improves the credibility of your brand and builds trust between your clients and your brand.

  • It helps enhance the experience for those exploring your website.

  • It may even eliminate the requirement to spend money on paid advertising.


Therefore, in case you want to work on enhancing the organic traffic of your website, try choosing reliable search engine optimization services that may also be provided by a static web design company as part of its digital marketing portfolio. 


Some Types of Search Engine Optimization Services 


Search engine optimization services typically consists of seven kinds, which we have mentioned below - 


  • White Hat – White Hat SEO is the ideal method of conducting this service. It is the most legally honest set of techniques that is approved throughout the world and is also the most effective way to boost website traffic from the point of view of those who prefer long-lasting results. It involves enhancing user experience by abiding by all the rules and standards set by the search engine in order to gain higher ranks. Some of its techniques include On-page, off-page, and technical search engine optimization.


  • Black Hat – As the name may suggest, Black Hat SEO is the opposite of white hat SEO and includes methods of advertising and promoting content that breaks the policies and rules set about by the search engine. As a result, the results, no matter how quickly and easily achieved, are only temporary and risk penalty. 


  • Grey Hat – Again, it is as its name sounds - a technique that encompasses practices followed in White Hat and Black Hat SEO. This is the SEO that a majority of the search engine optimization services actually follow.


  • Negative – This form of SEO works on decreasing the results of the competitor websites by performing black hat SEO techniques on their websites instead, leading to punitive actions being taken on their websites. 


  • On-Page – This technique involves optimizing a specific page of the website so that it gains higher rankings and brings greater traffic to the website. It is one of the most important processes in search engine optimization services. 


  • Off-Page – This involves performing certain tasks outside the website or “off-page” to indirectly improve your website’s ranking. It includes popular tasks conducted by a vast number of SEO service providers such as link building. 


  • Technical SEO - This method takes into consideration certain search engine characteristics like web crawling and indexing. It is, therefore, one of the most important aspects of search engine optimization services to improve website rankings for various keywords.
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Location: Phoenix, AZ, USA

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